Manappuram Riti Jewellery

For Manappuram Riti Jewellery, we undertook a full-scale visual production—right from concept to execution—focused on elevating the brand’s aesthetic presence while staying rooted in its market essence. The campaign was designed around a bold red, green, and blue color palette, with each hue forming the foundation for three distinct thematic setups.

Every setup featured custom-designed illustrated backdrops, crafted to resonate with the cultural richness and elegance of the Riti brand. Through a seamless blend of stills and motion visuals, our goal was to add a contemporary visual layer to the brand—modernizing its appeal without disrupting its traditional market connection.